Music programs play a part in treatment
Geer adds that the therapeutic aspects of the program tie in topical discussions based on the fundamentals of the treatment program itself and how it can further clinical goals for each patient. For example, songs are uploaded to a music-sharing website, and the clients can listen, download or share the music with someone they care about.
“There are great stories about sending a song to Mom back at home, or even the parole officer. That is priceless,” he says.
Moser also says music created in the program and shared online has been played more than 10,000 times by clients after treatment.
“We recently rerecorded 12 songs written in workshops at our own cost and have given away almost 500 CDs to date,” she says.
Marketing and appeal
Potential patients might seek out treatment centers that offer music therapy if that’s something that appeals to them, so it can be leveraged as a marketing tool as well.
“Often, they bring their instrument with them into treatment or send for it once they realize the opportunity,” Geer says.
DeLeon says that former clients are the biggest source of referrals.
“Word of mouth is our biggest marketing tool. This is an experiential type of treatment, and a lot different from a lot of the treatment centers that are available,” she says, adding that the brand continues to grow—a new outpatient treatment center is slated to open in Philadelphia later this year.
Donna Marbury is a freelance writer based in Ohio.